M3 is a consulting firm dedicated to helping individuals and institutions integrate digital media. Aware that leaders often make media decisions without fully considering the implications or impact of media choices, M3 consultants refocus decision-making using our mantra, “Message, Method, then Media.” Developed by M3’s founder, Julie Anne Lytle, PhD, this process begins with the intended outcome, and identifies the most appropriate methodologies and media to match the context, culture, and audience. M3consultants offer:
M3 clients include the Claremont School of Theology; Union Theological Seminary, Virginia Theological Seminary and its Center for the Ministry of Teaching; The Episcopal Church Office of Ministry Development; Episcopal Church Foundation’s Transformative Leadership Program, Financial Resources Consultants, and the Barnabas Project; and Leadership Development Initiatives.
Julie Lytle is an award-winning* innovator and successful leader in efforts to blend on-site, off-site, and on-line interaction, particularly in theological education. Julie’s expertise is the integration of digital media and social networking in theological education, ministry formation, and lifelong faith formation. Her research and ministerial work focuses on the dynamic power of digital media to gather, inform, form, and often transform individuals and communities. She uses an ecological approach that highlights how the whole environment both effects communications and is a communications medium. Her primary motivation is connecting people with one another and providing access to the resources they need.
Her perspective, skills, processes, and practices are anchored in years of experience in media production and ministry in parish, diocesan, national, international, and academic contexts. She holds an interdisciplinary doctorate in Religion and Education from Boston College, a Master of Divinity degree from the University of Notre Dame, and a Bachelor of Arts degree in Journalism and Advertising from the University of North Carolina at Chapel Hill. Prior to launching M3, Julie led the development of the Episcopal Divinity School’s innovative Distributed Learning Masters option and the creation of EDSConnect, its lifelong formation and education division. Other initiatives include Interpreters Carelink, Beth Israel Deaconess’ Medical Center’s videoconference-based emergency room interpreter service for the deaf, hard of hearing, and non-native English speakers and the Diocese of Raleigh’s CTNC, a parish-based, satellite distribution network for faith based programming in the 1980s.
She is a founding member of the Association of Theological School’s Technology in Theological Education group and has served as vice chair, bi-annual conference organizer, and standards committee chair. She is a member of the Episcopal Church’s Standing Commission on Ministry Development and serves as Executive Director of Province I, the seven Episcopal dioceses of New England.
Contact Julie Lytle via jlytle @ m3interact.com.
* Julie has been awarded the 2005 TeleSpan Wild and Unexpected Award for unique videoconference application, 2002 Catholic Press Association Best Web Site for OnceCatholic.org, 2001 PictureTel Best Practices Award for Interpreter CareLink, and 1987 USCCC Proclaim Award for Multimedia Marketing Campaign.